The first measurements done in ALICE are based on the so-called 'cocktail' method, which is described in very big detail in the first publication listed above (inclusive analysis in pp@7 TeV). In 2013-2014 we have further developed a second method, based on the reconstruction of the photonic background with an invariant mass method. This is described in the HFE p-Pb note (attached here).
Photonic background: invariant mass fits
Work done by Fabrizio Grosa (GSI summer student, 2014): Presentation, report
Our old hint of a contribution from thermal radiation: my Talk at QM2011
Tools for the analysis (Hd computers): /home/ceres/sma/alice/HFE/MassFits/